Here’s a great article with a list of ideas for creating great web copy, but also give s a brief overview of people’s habits when reading on the web.

News Article Design: 20 Tips For Good Web Copy

Clean is better. Eye-tracking studies say so. Web copy should be bulleted, concise, easy. Photos should be informative, not decorative. White space is good. And guys like looking at George Brett’s protective cup.

You weren’t expecting that last part were you?

I wasn’t either. But this post on effective news article design proves it.

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