Web Development plays a key part in taking a website from a home-made hobby into a professional powerhouse for sales. However it is a complex form of marketing that incorporates a wide variety of techniques and strategies, most notably of course, the implementation of good solid, SEO copy.
Having to produce web content with SEO in mind is a thought that often scares Webmasters. They fear that it will take up too much of their time with the added risk of producing them little results. However there is a very simple way for Webmasters to get a grasp on what makes good SEO copy, and for them to have complete and utter faith in the content they produce.
The easiest way to produce top quality SEO web content time and time again
When it comes to SEO many marketers feel that it is the search engines that they are trying to please when in actual fact it is the real life searchers that they should be considering. For it is they who shape the way Google and its rivals develop and operate, because it is they who Google work for. The sequence listed below will give you the chance to get closer to these real-life searchers, and better still, learn what they want in a website. It all starts with the creation of a survey:
#1 Create yourself a survey: In it you should ask questions such as, “What sort of information would you like to see once you have clicked a link from the term ‘xyz’?” and “Which current sites that list for the term ‘xyz’ have impressed you the most?” The questions you choose to use in your survey will depend on your industry and market but they should all work to give you a clearer insight into what makes your prospective consumers tick.
#2 Share what you have created: Ideally you want searchers to fill out your survey and who might have a genuine interest in whatever your ‘xyz’ is. However the opinion of a variety of searchers will be helpful so don’t be afraid to tweet, FaceBook, and mass email your survey to a wide demographic. Be polite and appreciative when asking for people’s time, and try not to come across as too forceful!
#3 Analyse your results: Look at the results you have collected, hopefully from at least 10 or more respondents, and see what things are cropping up often. If the majority of your responses indicate a want for easy access to pictures and prices then you can adjust for that. The searchers may want to see more testimonials on the links they click on, or perhaps a clearer description of different product categories. This sort of feedback will give you simple and practical ways to adapt your web content for better results in the SERP’s.
If you still find the prospect of producing your own web content a daunting task then why not let some professionals do it for you.
- How To Improve Your Rankings With SEO Copywriting (frommyexperience.com)
- Copywriting Tips For Amateurs (frommyexperience.com)
- Offline Marketing for Online Businesses (bsfreemarketing.com)
- SEO Infographic – Link Data Visualization (infographicsshowcase.com)