What is Black Hat SEO? What types of sneaky SEO techniques do the search engines frown upon?

At Big Oak Inc., we only engage in legitimate search engine optimization strategies that get results for our clients. However, we are aware of the underhanded tactics used by some SEO firms to try and manipluate search engine results, called Black Hat SEO.

One of those tactics is keyword “spamming.” When a keyword is repeatedly used on a page so the search engines spiders will find it, but is not readable or makes no sense to the reader of the web page, it is considered “spamming.”

Avoid this nasty habit because the search engines will catch on to what you are doing and you can get banned from Google.

While the other Black Hat SEO strategies may or may not involve the SEO copywriter, it’s a good idea to become familiar with them.