There is no disputing the success of Apple Computer’s recent advertising campaign. If you don’t watch television, or you’ve been sleeping under a rock, here’s the basic premise of the campaign: A series of ads with two guys, standing side-by-side in front of a white background, talking back and forth – what could be more boring, right? But, leave it to Apple to make something this simple successful. There are many reasons these ads work, but there are three very basic marketing principles that make the campaign effective. And... 

Too many times, whether the text is written for SEO marketing, general marketing, or even entertainment, I come across copy with the main idea or message so buried that I have to read it more than once to figure it out. Here’s an awesome article by Karon Thackston on making sure your copy gets to the point and evokes emotion in the reader. Is Your Copy Upside Down? By: Karon Thackston As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s... 

Basic Guidelines for Any Web or Marketing Copy We’ve all been traumatized by tragic attempts at copywriting that left us wishing we’d never even bothered wasting our time reading it. Creating the stark opposite – copy that grabs, engages, entertains and informs the reader – is a craft that is improved over time. To become a Copywriting Jedi is to endure the process as you carefully learn the ways of the pen. And no Padawan, no matter how gifted, can escape the basic rules of good marketing copy. Effective copy is an important part of creating a... 

If you are new to SEO copywriting, it quickly becomes quite clear that writing for SEO is far more complicated than it seems. The SEO Copywriter’s Challenge First, there are many variables that you have to consider before you even START writing – you must keep in mind the company’s overall brand and marketing strategy, their targeted keywords, the article subject matter and the audience you are trying to reach all at the same time. Second, the article must be shaped around a topic that the target audience is likely to find interesting, whether your... 

Search engine optimization is an integral part of website designing that works as the prime factor in determining the rank of a website in different search engines.  Hence if you thought that just creating a website design will have your company promoted and boosted to enjoy good traffic, it’s not the real picture. To help your website enjoy a better cutting edge and attract more traffic, it is important that it features among the top search engine rankings. And to achieve this, there is no better way than depending on different SEO techniques and strategies. But... 

The following guest column is by Eric Siu, a specialist at Wpromote, a online advertising and los angeles seo company. SEO Is a Must Have for Any Online Business There are many different factors that many contribute to the success or failure of a website. While things like web design and content are certainly important, none of that will matter if web surfers can’t find your site in the first place. Today, the mass majority of people still find websites by utilizing search engines like Google and Yahoo. For a website to be successful, it must come near... 

Google’s recent algorithm update, now being referred to as the ‘Panda’ update, was aimed at clearing irrelevant pages from the SERP’s which includes content farms such as low quality article directories, so is this the end of article marketing for SEO purposes? Why was article marketing effective for SEO? For those not in the know, article marketing was used by many an SEO expert and online marketing agency to create relevant, keyword rich content off-site so they could link back to their main site using targeted keywords thereby allowing... 

Anyone tackling SEO copywriting faces the same hurdle as most writers do – getting started. In her article, “Creating A Search Engine Copywriting Plan,” Karon Thackston with Marketing Words Inc. offers some guidelines on how to do just that to maximize SEO efforts. It’s all pretty common sense, but good to keep around as a checklist for reference. 1) Use Three Keyphrases Per Page – Not a carved-in-stone rule, the guideline of three keyphrases per page gives good variety and helps keep the copy from sounding too repetitive.... 

Generally I can give a list of reasons as to why it’s great to have a SEO Copywriter working on your website, but every now and then, a website comes along that does my work for me. Here’s a great example of a site that either needs to hire a SEO Copywriter or needs to replace the one that they’re already using along with their SEO Services Company. Keyword stuffing aside, the grammar on this site is nothings short of terrible. Hopefully this will illustrate exactly what I’ve been talking about on this blog. addthis_url =... 

As more and more companies feature blogs on their websites, I get a steady stream of questions about what exactly should go on a company blog.  While I typically will post any SEO Articles and SEO Press Releases that I’ve written for the client on their blog, there are still plenty of uses for a blog that can be both beneficial and entertaining for both customers and the company themselves. You Too Can Be Ann Landers No matter what your business is, there are people that are going to seek advice on what they should do in regards to your business. ...