There are many reasons why people hire freelance web content writers to work on their blogs and websites.  Some do it because they don’t have time to write as much content as they want to keep their site interesting and up to date.  Others do it because they need content in a different language.  Some choose to hire SEO writers because they themselves don’t know how to use SEO techniques, but know that employing them will boost their web traffic.  In any case, if you find yourself in need of a writer with good SEO skills, here are some tips to make... 

Most copywriters are aware that their headlines are given only a few seconds to make an impression on the reader. And in those few seconds, the reader decides if they are going to continue reading the copy you’ve written, or move on to reading something else. It is the responsibility of the copywriter to make every effort to keep the reader’s interest in their copy. So, how do you create copy that grabs the reader’s attention and heightens their curiosity to encourage them to read more? Karon Thackston offers some examples of reformed headlines... 

What is Black Hat SEO? What types of sneaky SEO techniques do the search engines frown upon? At Big Oak Inc., we only engage in legitimate search engine optimization strategies that get results for our clients. However, we are aware of the underhanded tactics used by some SEO firms to try and manipluate search engine results, called Black Hat SEO. One of those tactics is keyword “spamming.” When a keyword is repeatedly used on a page so the search engines spiders will find it, but is not readable or makes no sense to the reader of the web page,... 

When doing keyword research and SEO copywriting, have you ever wondered if those little insignificant words – “in,” “the,” “to,” etc. really counted? Here’s a pretty comprehensive list of unsearchable terms from Wikimedia, (subsidiary of Wikipedia), referred to as “stop words.” These are the words such as “the” that aren’t really considered part of the keyphrase – the search engines’ spiderbots simply look over these words. So the phrase “fishing in the river”... 

Web Development plays a key part in taking a website from a home-made hobby into a professional powerhouse for sales. However it is a complex form of marketing that incorporates a wide variety of techniques and strategies, most notably of course, the implementation of good solid, SEO copy. Having to produce web content with SEO in mind is a thought that often scares Webmasters. They fear that it will take up too much of their time with the added risk of producing them little results. However there is a very simple way for Webmasters to get a grasp on what... 

Cover via Amazon Summer’s here, which means it’s time to break out the mojitos and relax by the pool with a good book– but who says you can’t improve your copywriting skills at the same time? From timeless classics to the quirky and unconventional, here’s your ultimate list of must-read copywriting titles. For you digital types, we’ve also included some of the most popular copywriting blogs on the Web. Happy reading! The Classics 1. The Elements of Style by William Strunk, Jr. and E. B. White. Good writing never goes... 

As the mother of a near-11-month old, Winnie-the-Pooh is a constant presence in my life these days. The other day, as I listened to my husband read The Tao of Pooh to my daughter, I came across a concept that I found could help the often deadline-pressured copywriter. In The Tao of Pooh, author Benjamin Hoff discussed “the uncarved block.” And he equated Pooh to the uncarved block – unrefined, simplistic and solid. Pooh, unlike the very “wise” owl (another Winnie-the-Pooh character, for any of you who are not familiar), does... 

So many of us get so engrossed in trying to write copy that is fresh and inventive, and trying to meet deadlines and hit big picture goals, that we forget about the very basics that make marketing or SEO copy work in the first place. I found this handy little article by Laura Lake with five basic questions to ask yourself when doing any type of persuasive copy. It’s real basic stuff, but here’s a suggestion: before sending that well-polished draft to someone else in your organization for review, take 5 minutes to consider the questions she poses. Do... 

The significance of using the internet these days should is becoming greater. You can make your own website for anything you want to do. You must make sure your web site would be competitive and effective. When your clients cannot find you online, their option would be to go to your competition having you to lose potential clients. This would only mean that your business would only fail. Website optimization is necessary. Online clients use search engines in looking for what they need. Search engines can only display the top20 or at most top30 search results.... 

I’ve lately come across several articles written by other copywriters that I, quite frankly, have a major issue with. Clearly targeted toward small business owners with miniscule budgets, the articles that some of our fellow copywriters are crafting encourage John Q. Small Business Owner to write their own copy because it’s so incredibly “easy,” and good writing is just a matter of “practice” and misleads these poor souls into believing that writing is almost as easy and methodical as brushing your teeth. I doth protest....