ClickZ recently posted the Top 10 Search Terms in 10 Categories. Data is for the four weeks ending January 31, 2007. It may be one of the only places where you’ll find Lexapro, Domino’s Pizza and the Saddam execution video on the same list. The results are evidence that cross-medium promotion remains effective for several industries - movies, food & beverage and travel - but not all. Honestly - when was the last time you saw an ad on TV for Paypal (if you have, please let me know)? If you’re new to Internet marketing and the web social... 

No matter the medium you’re tackling, your copywriting content is intertwined with marketing. Here’s a look at just about everything you need to think about to make sure your copy is hitting all of the key areas of marketing and SEO - from branding, to driving traffic, generating revenue opportunities and ROI. Content Strategy as a Marketing Tool By: Heidi Cohen our online content strategy has a major effect on your marketing. Although content is obviously critical for publishers, it’s also important for anyone with an online presence. Content... 

What is SMO (Social Media Optimization) you may ask? Ahhhh, yes . . . the cousin to SEO (Search Engine Optimization). (You can thank sites like YouTube and MySpace for this latest innovation in Internet Marketing.) Social Media Optimization is another avenue of search engine optimization that involves making your content - whether written, audio or visual - more readily available in social arenas on the web. The SEO community is all a-buzz with this latest development - and in his article “5 Rules of Social Media Optimization (SMO),” Rohit Bhargava... 

Keyword Discovery recently released several new features - last Thursday (1/11) to be exact. After doing a little sniffing around, wasn’t really able to find a definitive opinion from anyone saying either: “Wow this changed my life!” or “Yeah - it’s alright, but nothing big.” Of course, the features are brand new and haven’t been up for that long. However, if you come across any such overwhelmingly positive or negative feedback/commentary about the new features, or if you’ve had an experience one way or the... 

Recently came across this interview with Kevin Carr with www.intlnewsmedia.com, the parent company of a multi-faceted online media outlet. Keeping SEO in mind, he discusses online media, press release distribution (including how to become a trusted news media source by the search engines), and the size of the firms his company targets in three different segments. The segment on press releses and articles also discusses effective use and the necessity of blogs. http://www.seoradio.com/20060725-kevin-carr-international-news-media.html addthis_url =... 

Though there are many different keyword research tools out there, the three most respected are: WordTracker, Keyword Discovery and Overture. While I’m least familiar with WordTracker, I can say that my minimal experience as an SEO copywriter and some research seems to indicate that there is no magical, one-stop shop keyword research tool that’s precise enough to give you everything you want or need. All of the big three have their advantages, with Overture being the most limited. When researching keywords, a range of sources - from SEO for dummies... 

Since there are so many things to remember when doing SEO copywriting for a web page, you may find this checklist helpful to keep yourself organized and make sure that you’ve covered all of your bases. I now use it everytime I write to make sure I haven’t missed anything - because in SEO copywriting, every little bit counts/helps: SEO Copywriting Checklist for Web Page Writing Page name at the top of the page with the URL (if page exists; if page does not exist, write “New Page”) NOTE: THIS IS NOT THE SAME AS THE PAGE TITLE List of targeted... 

Most copywriters are aware that their headlines are given only a few seconds to make an impression on the reader. And in those few seconds, the reader decides if they are going to continue reading the copy you’ve written, or move on to reading something else. It is the responsibility of the copywriter to make every effort to keep the reader’s interest in their copy. So, how do you create copy that grabs the reader’s attention and heightens their curiosity to encourage them to read more? Karon Thackston offers some examples of reformed headlines... 

What is Black Hat SEO? What types of sneaky SEO techniques do the search engines frown upon? At Big Oak Inc., we only engage in legitimate search engine optimization strategies that get results for our clients. However, we are aware of the underhanded tactics used by some SEO firms to try and manipluate search engine results, called Black Hat SEO. One of those tactics is keyword “spamming.” When a keyword is repeatedly used on a page so the search engines spiders will find it, but is not readable or makes no sense to the reader of the web page,... 

When doing keyword research and SEO copywriting, have you ever wondered if those little insignificant words - “in,” “the,” “to,” etc. really counted? Here’s a pretty comprehensive list of unsearchable terms from Wikimedia, (subsidiary of Wikipedia), referred to as “stop words.” These are the words such as “the” that aren’t really considered part of the keyphrase - the search engines’ spiderbots simply look over these words. So the phrase “fishing in the river” translates...