ClickZ recently posted the Top 10 Search Terms in 10 Categories. Data is for the four weeks ending January 31, 2007.
It may be one of the only places where you’ll find Lexapro, Domino’s Pizza and the Saddam execution video on the same list.

The results are evidence that cross-medium promotion remains effective for several industries – movies, food & beverage and travel – but not all. Honestly – when was the last time you saw an ad on TV for Paypal (if you have, please let me know)? If you’re new to Internet marketing and the web social scene, you may be surprised to find “xanga” ranked above “myspace”, because there’s not much chat these days about “xanga” (which is older than MySpace). And a couple of the misspellings, such as “perez hilton” will make you chuckle.

So what does the data mean? Well, before starting your keyword research, it can give you a little insight into what people are searching for. Additional industries are covered on the HitWise site.

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