So many of us get so engrossed in trying to write copy that is fresh and inventive, and trying to meet deadlines and hit big picture goals, that we forget about the very basics that make marketing or SEO copy work in the first place.

I found this handy little article by Laura Lake with five basic questions to ask yourself when doing any type of persuasive copy. It’s real basic stuff, but here’s a suggestion: before sending that well-polished draft to someone else in your organization for review, take 5 minutes to consider the questions she poses.

Do Your Marketing Materials Sell?

By: Laura Lake

As marketing professionals we create collateral that emphasizes our brand and who we are, but do we use that material to sell our products and services? We often make the mistake of writing our material to be all about the brand rather than the benefits that we offer to our consumers. We then turn around and give these materials to our sales team in hopes that this will help them to land the next big client.

Read the rest of “Do Your Marketing Materials Sell?”

Be Sociable, Share!

•