As more and more companies feature blogs on their websites, I get a steady stream of questions about what exactly should go on a company blog.  While I typically will post any SEO Articles and SEO Press Releases that I’ve written for the client on their blog, there are still plenty of uses for a blog that can be both beneficial and entertaining for both customers and the company themselves. You Too Can Be Ann Landers No matter what your business is, there are people that are going to seek advice on what they should do in regards to your business. ... 

A recurring issue that I’ve run into recently when dealing with SEO Articles written by somebody other than myself, is length.  The problem isn’t so much that the articles aren’t long enough, but that they’re too long.  You wouldn’t think that having an article with lots of information that lead to it being longer would be a problem, but then you tend to forget that the websites that accept these articles typically only accept SEO Articles up to a certain length.  Here’s a few pointers for those considering writing their... 

Increasingly I find myself writing both press releases and articles for various clients, and with that comes the increasing number of times that I am compelled to explain the difference between an article and a press release. In light of this I’ve set out to explain, both simply and in detail, the differences between the two to avoid any confusion in the future. Let’s begin. Articles The simplest way to think of an article is to pick up a copy of Newsweek and read an article talking about what to look for when house shopping. If that analogy... 

We count on and trust links from authority sites, as well as the Search Engines and Directories to point us in the direction of sites we need. Let’s discuss this ‘trust’ from the standpoint of positioning your Web business. When you have generated traffic to your site, you need to give people what they are really looking for. In particular, you must deliver genuine answers and real benefits through your site copywriting. This is a big stumbling block for those who optimize for search engine robots to gain positioning – without taking... 

Remembering every grammar rule we have ever learned can be tricky. From adverbs to complex sentences, there are so many rules, definitions and styles to remember, and let’s face it, after high school, we tend to forget “the rules” and write as we please. Because grammar rules are so precise, errors are made every day. Fragment sentences, improper punctuation—these mistakes are seen too often in writing. Some mistakes are more common than others. One of the most common grammatical mistakes is the use of a comma splice. So what exactly is... 

How to write for search engines is a topic with much debate. While seo companies may disagree on the finer points such as keyword density, how many words should be included on a page and so forth. All good seo companies can agree that the quality of the writing and the persuavness of the content is just as important. Read further to hear Susan Esparza’s view on how to write for the search engines. Much of the time when we take on a new client, one of our recommendations is that they increase the amount of unique, keyword-targeted, text content on... 

No matter the medium you’re tackling, your copywriting content is intertwined with marketing. Here’s a look at just about everything you need to think about to make sure your copy is hitting all of the key areas of marketing and SEO – from branding, to driving traffic, generating revenue opportunities and ROI. Content Strategy as a Marketing Tool By: Heidi Cohen our online content strategy has a major effect on your marketing. Although content is obviously critical for publishers, it’s also important for anyone with an online presence.... 

What is SMO (Social Media Optimization) you may ask? Ahhhh, yes . . . the cousin to SEO (Search Engine Optimization). (You can thank sites like YouTube and MySpace for this latest innovation in Internet Marketing.) Social Media Optimization is another avenue of search engine optimization that involves making your content – whether written, audio or visual – more readily available in social arenas on the web. The SEO community is all a-buzz with this latest development – and in his article “5 Rules of Social Media Optimization (SMO),”... 

Though there are many different keyword research tools out there, the three most respected are: WordTracker, Keyword Discovery and Overture. While I’m least familiar with WordTracker, I can say that my minimal experience as an SEO copywriter and some research seems to indicate that there is no magical, one-stop shop keyword research tool that’s precise enough to give you everything you want or need. All of the big three have their advantages, with Overture being the most limited. When researching keywords, a range of sources – from SEO for... 

Since there are so many things to remember when doing SEO copywriting for a web page, you may find this checklist helpful to keep yourself organized and make sure that you’ve covered all of your bases. I now use it everytime I write to make sure I haven’t missed anything – because in SEO copywriting, every little bit counts/helps: SEO Copywriting Checklist for Web Page Writing Page name at the top of the page with the URL (if page exists; if page does not exist, write “New Page”) NOTE: THIS IS NOT THE SAME AS THE PAGE TITLE List of...