As more and more companies feature blogs on their websites, I get a steady stream of questions about what exactly should go on a company blog.  While I typically will post any SEO Articles and SEO Press Releases that I’ve written for the client on their blog, there are still plenty of uses for a blog that can be both beneficial and entertaining for both customers and the company themselves. You Too Can Be Ann Landers No matter what your business is, there are people that are going to seek advice on what they should do in regards to your business. ... 

Increasingly I find myself writing both press releases and articles for various clients, and with that comes the increasing number of times that I am compelled to explain the difference between an article and a press release. In light of this I’ve set out to explain, both simply and in detail, the differences between the two to avoid any confusion in the future. Let’s begin. Articles The simplest way to think of an article is to pick up a copy of Newsweek and read an article talking about what to look for when house shopping. If that analogy... 

How to write for search engines is a topic with much debate. While seo companies may disagree on the finer points such as keyword density, how many words should be included on a page and so forth. All good seo companies can agree that the quality of the writing and the persuavness of the content is just as important. Read further to hear Susan Esparza’s view on how to write for the search engines. Much of the time when we take on a new client, one of our recommendations is that they increase the amount of unique, keyword-targeted, text content on... 

Although these tips are geared towards writing a newsletter, they are certainly applicable to quality writing as well. Are you considering adding a newsletter to your website but need some newsletter writing tips to get you started? Do you have concerns like: How much of my time is this going to take up? How long should each email be and how many emails should I send out in total? What if I no longer have anything relevant to say? Can I keep up the quality of my newsletter over a certain length of time? The first thing that you must remember is to always... 

Here’s a great article with a list of ideas for creating great web copy, but also give s a brief overview of people’s habits when reading on the web. News Article Design: 20 Tips For Good Web Copy Clean is better. Eye-tracking studies say so. Web copy should be bulleted, concise, easy. Photos should be informative, not decorative. White space is good. And guys like looking at George Brett’s protective cup. You weren’t expecting that last part were you? I wasn’t either. But this post on effective news article design proves it. Read... 

In my never-ending quest to soak up the never-dormant volcano of information flowing about SEO and SEO copywriting, I came across this article from Matt Cutts. It’s a few months old, but still has good info: “SEO Advice: writing useful articles that readers will love.” One of the best parts of the article is his paragraph on “niches”. it’s a short read, so, you don’t have to take much time. Karon Thackston offers her take on what Cutts had to say in her article “The Purpose and Practice... 

ClickZ recently posted the Top 10 Search Terms in 10 Categories. Data is for the four weeks ending January 31, 2007. It may be one of the only places where you’ll find Lexapro, Domino’s Pizza and the Saddam execution video on the same list. The results are evidence that cross-medium promotion remains effective for several industries – movies, food & beverage and travel – but not all. Honestly – when was the last time you saw an ad on TV for Paypal (if you have, please let me know)? If you’re new to Internet marketing... 

I love putting a bit of fun in my day’s work and I tend to do this by adding some little games into my article writing. I think that it is time to share my favourite ways of doing this with other writers. While I can’t guarantee that everyone will get the pleasure from these pastimes that I do while I write, I hope that at least one of them strikes a chord with you. Maybe you already play some of them anyway or you have variations on these ideas. This might let me see whether we all do the same sort of thing or whether I am maybe going a little bit loopy... 

Most copywriters are aware that their headlines are given only a few seconds to make an impression on the reader. And in those few seconds, the reader decides if they are going to continue reading the copy you’ve written, or move on to reading something else. It is the responsibility of the copywriter to make every effort to keep the reader’s interest in their copy. So, how do you create copy that grabs the reader’s attention and heightens their curiosity to encourage them to read more? Karon Thackston offers some examples of reformed headlines... 

When doing keyword research and SEO copywriting, have you ever wondered if those little insignificant words – “in,” “the,” “to,” etc. really counted? Here’s a pretty comprehensive list of unsearchable terms from Wikimedia, (subsidiary of Wikipedia), referred to as “stop words.” These are the words such as “the” that aren’t really considered part of the keyphrase – the search engines’ spiderbots simply look over these words. So the phrase “fishing in the river”...