There is no disputing the success of Apple Computer’s recent advertising campaign. If you don’t watch television, or you’ve been sleeping under a rock, here’s the basic premise of the campaign: A series of ads with two guys, standing side-by-side in front of a white background, talking back and forth - what could be more boring, right? But, leave it to Apple to make something this simple successful. There are many reasons these ads work, but there are three very basic marketing principles that make the campaign effective. And for the... 

Basic Guidelines for Any Web or Marketing Copy We’ve all been traumatized by tragic attempts at copywriting that left us wishing we’d never even bothered wasting our time reading it. Creating the stark opposite – copy that grabs, engages, entertains and informs the reader – is a craft that is improved over time. To become a Copywriting Jedi is to endure the process as you carefully learn the ways of the pen. And no Padawan, no matter how gifted, can escape the basic rules of good marketing copy. Effective copy is an important part of creating a... 

If you are new to SEO copywriting, it quickly becomes quite clear that writing for SEO is far more complicated than it seems. The SEO Copywriter’s Challenge First, there are many variables that you have to consider before you even START writing – you must keep in mind the company’s overall brand and marketing strategy, their targeted keywords, the article subject matter and the audience you are trying to reach all at the same time. Second, the article must be shaped around a topic that the target audience is likely to find interesting, whether your...