What is SMO (Social Media Optimization) you may ask? Ahhhh, yes . . . the cousin to SEO (Search Engine Optimization). (You can thank sites like YouTube and MySpace for this latest innovation in Internet Marketing.) Social Media Optimization is another avenue of search engine optimization that involves making your content – whether written, audio or visual – more readily available in social arenas on the web. The SEO community is all a-buzz with this latest development – and in his article “5 Rules of Social Media Optimization (SMO),”... 

Keyword Discovery recently released several new features – last Thursday (1/11) to be exact. After doing a little sniffing around, wasn’t really able to find a definitive opinion from anyone saying either: “Wow this changed my life!” or “Yeah – it’s alright, but nothing big.” Of course, the features are brand new and haven’t been up for that long. However, if you come across any such overwhelmingly positive or negative feedback/commentary about the new features, or if you’ve had an experience one... 

Since there are so many things to remember when doing SEO copywriting for a web page, you may find this checklist helpful to keep yourself organized and make sure that you’ve covered all of your bases. I now use it everytime I write to make sure I haven’t missed anything – because in SEO copywriting, every little bit counts/helps: SEO Copywriting Checklist for Web Page Writing Page name at the top of the page with the URL (if page exists; if page does not exist, write “New Page”) NOTE: THIS IS NOT THE SAME AS THE PAGE TITLE List of... 

There are many reasons why people hire freelance web content writers to work on their blogs and websites.  Some do it because they don’t have time to write as much content as they want to keep their site interesting and up to date.  Others do it because they need content in a different language.  Some choose to hire SEO writers because they themselves don’t know how to use SEO techniques, but know that employing them will boost their web traffic.  In any case, if you find yourself in need of a writer with good SEO skills, here are some tips to make... 

Most copywriters are aware that their headlines are given only a few seconds to make an impression on the reader. And in those few seconds, the reader decides if they are going to continue reading the copy you’ve written, or move on to reading something else. It is the responsibility of the copywriter to make every effort to keep the reader’s interest in their copy. So, how do you create copy that grabs the reader’s attention and heightens their curiosity to encourage them to read more? Karon Thackston offers some examples of reformed headlines... 

What is Black Hat SEO? What types of sneaky SEO techniques do the search engines frown upon? At Big Oak Inc., we only engage in legitimate search engine optimization strategies that get results for our clients. However, we are aware of the underhanded tactics used by some SEO firms to try and manipluate search engine results, called Black Hat SEO. One of those tactics is keyword “spamming.” When a keyword is repeatedly used on a page so the search engines spiders will find it, but is not readable or makes no sense to the reader of the web page,... 

The significance of using the internet these days should is becoming greater. You can make your own website for anything you want to do. You must make sure your web site would be competitive and effective. When your clients cannot find you online, their option would be to go to your competition having you to lose potential clients. This would only mean that your business would only fail. Website optimization is necessary. Online clients use search engines in looking for what they need. Search engines can only display the top20 or at most top30 search results.... 

There is no disputing the success of Apple Computer’s recent advertising campaign. If you don’t watch television, or you’ve been sleeping under a rock, here’s the basic premise of the campaign: A series of ads with two guys, standing side-by-side in front of a white background, talking back and forth – what could be more boring, right? But, leave it to Apple to make something this simple successful. There are many reasons these ads work, but there are three very basic marketing principles that make the campaign effective. And... 

Basic Guidelines for Any Web or Marketing Copy We’ve all been traumatized by tragic attempts at copywriting that left us wishing we’d never even bothered wasting our time reading it. Creating the stark opposite – copy that grabs, engages, entertains and informs the reader – is a craft that is improved over time. To become a Copywriting Jedi is to endure the process as you carefully learn the ways of the pen. And no Padawan, no matter how gifted, can escape the basic rules of good marketing copy. Effective copy is an important part of creating a... 

If you are new to SEO copywriting, it quickly becomes quite clear that writing for SEO is far more complicated than it seems. The SEO Copywriter’s Challenge First, there are many variables that you have to consider before you even START writing – you must keep in mind the company’s overall brand and marketing strategy, their targeted keywords, the article subject matter and the audience you are trying to reach all at the same time. Second, the article must be shaped around a topic that the target audience is likely to find interesting, whether your...