As more and more companies feature blogs on their websites, I get a steady stream of questions about what exactly should go on a company blog.  While I typically will post any SEO Articles and SEO Press Releases that I’ve written for the client on their blog, there are still plenty of uses for a blog that can be both beneficial and entertaining for both customers and the company themselves. You Too Can Be Ann Landers No matter what your business is, there are people that are going to seek advice on what they should do in regards to your business. ... 

A recurring issue that I’ve run into recently when dealing with SEO Articles written by somebody other than myself, is length.  The problem isn’t so much that the articles aren’t long enough, but that they’re too long.  You wouldn’t think that having an article with lots of information that lead to it being longer would be a problem, but then you tend to forget that the websites that accept these articles typically only accept SEO Articles up to a certain length.  Here’s a few pointers for those considering writing their... 

Increasingly I find myself writing both press releases and articles for various clients, and with that comes the increasing number of times that I am compelled to explain the difference between an article and a press release. In light of this I’ve set out to explain, both simply and in detail, the differences between the two to avoid any confusion in the future. Let’s begin. Articles The simplest way to think of an article is to pick up a copy of Newsweek and read an article talking about what to look for when house shopping. If that analogy... 

If you haven’t yet discovered SEOBook, you are really missing out on valuable information that will help your SEO Copywriting or other copywriting efforts, but also help any and all of your SEO efforts. Recently, author Andrew Wall offered some tips on SEO content and copywriting, discussing several topics from research to tips to ROI for your content. SEOBook is the core book, but Wall makes updates to it daily. Below is one of his most recent posts: If People Hate Your Writing, Google Hates Your Website I recently got asked to review a couple articles... 

What is SMO (Social Media Optimization) you may ask? Ahhhh, yes . . . the cousin to SEO (Search Engine Optimization). (You can thank sites like YouTube and MySpace for this latest innovation in Internet Marketing.) Social Media Optimization is another avenue of search engine optimization that involves making your content – whether written, audio or visual – more readily available in social arenas on the web. The SEO community is all a-buzz with this latest development – and in his article “5 Rules of Social Media Optimization (SMO),”... 

Keyword Discovery recently released several new features – last Thursday (1/11) to be exact. After doing a little sniffing around, wasn’t really able to find a definitive opinion from anyone saying either: “Wow this changed my life!” or “Yeah – it’s alright, but nothing big.” Of course, the features are brand new and haven’t been up for that long. However, if you come across any such overwhelmingly positive or negative feedback/commentary about the new features, or if you’ve had an experience one... 

Since there are so many things to remember when doing SEO copywriting for a web page, you may find this checklist helpful to keep yourself organized and make sure that you’ve covered all of your bases. I now use it everytime I write to make sure I haven’t missed anything – because in SEO copywriting, every little bit counts/helps: SEO Copywriting Checklist for Web Page Writing Page name at the top of the page with the URL (if page exists; if page does not exist, write “New Page”) NOTE: THIS IS NOT THE SAME AS THE PAGE TITLE List of... 

There are many reasons why people hire freelance web content writers to work on their blogs and websites.  Some do it because they don’t have time to write as much content as they want to keep their site interesting and up to date.  Others do it because they need content in a different language.  Some choose to hire SEO writers because they themselves don’t know how to use SEO techniques, but know that employing them will boost their web traffic.  In any case, if you find yourself in need of a writer with good SEO skills, here are some tips to make... 

Most copywriters are aware that their headlines are given only a few seconds to make an impression on the reader. And in those few seconds, the reader decides if they are going to continue reading the copy you’ve written, or move on to reading something else. It is the responsibility of the copywriter to make every effort to keep the reader’s interest in their copy. So, how do you create copy that grabs the reader’s attention and heightens their curiosity to encourage them to read more? Karon Thackston offers some examples of reformed headlines... 

What is Black Hat SEO? What types of sneaky SEO techniques do the search engines frown upon? At Big Oak Inc., we only engage in legitimate search engine optimization strategies that get results for our clients. However, we are aware of the underhanded tactics used by some SEO firms to try and manipluate search engine results, called Black Hat SEO. One of those tactics is keyword “spamming.” When a keyword is repeatedly used on a page so the search engines spiders will find it, but is not readable or makes no sense to the reader of the web page,...