No matter the medium you’re tackling, your copywriting content is intertwined with marketing. Here’s a look at just about everything you need to think about to make sure your copy is hitting all of the key areas of marketing and SEO – from branding, to driving traffic, generating revenue opportunities and ROI.

Content Strategy as a Marketing Tool

By: Heidi Cohen

our online content strategy has a major effect on your marketing. Although content is obviously critical for publishers, it’s also important for anyone with an online presence. Content helps drive traffic, which leads to results.

Content is intricately woven into with your brand. Content attributes such as voice, presentation, area of expertise, markets covered, and points of view define a brand. These factors all contribute to attracting a reader base. The contrarian, irreverent approach to investment advice of “The Motley Fool” differs from in-depth, low-key reporting style of “The Wall Street Journal,” for example.

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