No matter the medium you’re tackling, your copywriting content is intertwined with marketing. Here’s a look at just about everything you need to think about to make sure your copy is hitting all of the key areas of marketing and SEO – from branding, to driving traffic, generating revenue opportunities and ROI. Content Strategy as a Marketing Tool By: Heidi Cohen our online content strategy has a major effect on your marketing. Although content is obviously critical for publishers, it’s also important for anyone with an online presence.... 

What is SMO (Social Media Optimization) you may ask? Ahhhh, yes . . . the cousin to SEO (Search Engine Optimization). (You can thank sites like YouTube and MySpace for this latest innovation in Internet Marketing.) Social Media Optimization is another avenue of search engine optimization that involves making your content – whether written, audio or visual – more readily available in social arenas on the web. The SEO community is all a-buzz with this latest development – and in his article “5 Rules of Social Media Optimization (SMO),”...