When doing keyword research and SEO copywriting, have you ever wondered if those little insignificant words – “in,” “the,” “to,” etc. really counted? Here’s a pretty comprehensive list of unsearchable terms from Wikimedia, (subsidiary of Wikipedia), referred to as “stop words.” These are the words such as “the” that aren’t really considered part of the keyphrase – the search engines’ spiderbots simply look over these words. So the phrase “fishing in the river”... 

Web Development plays a key part in taking a website from a home-made hobby into a professional powerhouse for sales. However it is a complex form of marketing that incorporates a wide variety of techniques and strategies, most notably of course, the implementation of good solid, SEO copy. Having to produce web content with SEO in mind is a thought that often scares Webmasters. They fear that it will take up too much of their time with the added risk of producing them little results. However there is a very simple way for Webmasters to get a grasp on what... 

Cover via Amazon Summer’s here, which means it’s time to break out the mojitos and relax by the pool with a good book– but who says you can’t improve your copywriting skills at the same time? From timeless classics to the quirky and unconventional, here’s your ultimate list of must-read copywriting titles. For you digital types, we’ve also included some of the most popular copywriting blogs on the Web. Happy reading! The Classics 1. The Elements of Style by William Strunk, Jr. and E. B. White. Good writing never goes...