Too many times, whether the text is written for SEO marketing, general marketing, or even entertainment, I come across copy with the main idea or message so buried that I have to read it more than once to figure it out. Here’s an awesome article by Karon Thackston on making sure your copy gets to the point and evokes emotion in the reader. Is Your Copy Upside Down? By: Karon Thackston As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s... 

Basic Guidelines for Any Web or Marketing Copy We’ve all been traumatized by tragic attempts at copywriting that left us wishing we’d never even bothered wasting our time reading it. Creating the stark opposite – copy that grabs, engages, entertains and informs the reader – is a craft that is improved over time. To become a Copywriting Jedi is to endure the process as you carefully learn the ways of the pen. And no Padawan, no matter how gifted, can escape the basic rules of good marketing copy. Effective copy is an important part of creating a...