We count on and trust links from authority sites, as well as the Search Engines and Directories to point us in the direction of sites we need. Let’s discuss this ‘trust’ from the standpoint of positioning your Web business. When you have generated traffic to your site, you need to give people what they are really looking for. In particular, you must deliver genuine answers and real benefits through your site copywriting. This is a big stumbling block for those who optimize for search engine robots to gain positioning – without taking...