In my never-ending quest to soak up the never-dormant volcano of information flowing about SEO and SEO copywriting, I came across this article from Matt Cutts. It’s a few months old, but still has good info: “SEO Advice: writing useful articles that readers will love.” One of the best parts of the article is his paragraph on “niches”. it’s a short read, so, you don’t have to take much time. Karon Thackston offers her take on what Cutts had to say in her article “The Purpose and Practice...
If you haven’t yet discovered SEOBook, you are really missing out on valuable information that will help your SEO Copywriting or other copywriting efforts, but also help any and all of your SEO efforts. Recently, author Andrew Wall offered some tips on SEO content and copywriting, discussing several topics from research to tips to ROI for your content. SEOBook is the core book, but Wall makes updates to it daily. Below is one of his most recent posts: If People Hate Your Writing, Google Hates Your Website I recently got asked to review a couple articles...
ClickZ recently posted the Top 10 Search Terms in 10 Categories. Data is for the four weeks ending January 31, 2007. It may be one of the only places where you’ll find Lexapro, Domino’s Pizza and the Saddam execution video on the same list. The results are evidence that cross-medium promotion remains effective for several industries - movies, food & beverage and travel - but not all. Honestly - when was the last time you saw an ad on TV for Paypal (if you have, please let me know)? If you’re new to Internet marketing and the web social...
No matter the medium you’re tackling, your copywriting content is intertwined with marketing. Here’s a look at just about everything you need to think about to make sure your copy is hitting all of the key areas of marketing and SEO - from branding, to driving traffic, generating revenue opportunities and ROI. Content Strategy as a Marketing Tool By: Heidi Cohen our online content strategy has a major effect on your marketing. Although content is obviously critical for publishers, it’s also important for anyone with an online presence. Content...
