Since there are so many things to remember when doing SEO copywriting for a web page, you may find this checklist helpful to keep yourself organized and make sure that you’ve covered all of your bases. I now use it everytime I write to make sure I haven’t missed anything - because in SEO copywriting, every little bit counts/helps: SEO Copywriting Checklist for Web Page Writing Page name at the top of the page with the URL (if page exists; if page does not exist, write “New Page”) NOTE: THIS IS NOT THE SAME AS THE PAGE TITLE List of targeted... 

Most copywriters are aware that their headlines are given only a few seconds to make an impression on the reader. And in those few seconds, the reader decides if they are going to continue reading the copy you’ve written, or move on to reading something else. It is the responsibility of the copywriter to make every effort to keep the reader’s interest in their copy. So, how do you create copy that grabs the reader’s attention and heightens their curiosity to encourage them to read more? Karon Thackston offers some examples of reformed headlines... 

What is Black Hat SEO? What types of sneaky SEO techniques do the search engines frown upon? At Big Oak Inc., we only engage in legitimate search engine optimization strategies that get results for our clients. However, we are aware of the underhanded tactics used by some SEO firms to try and manipluate search engine results, called Black Hat SEO. One of those tactics is keyword “spamming.” When a keyword is repeatedly used on a page so the search engines spiders will find it, but is not readable or makes no sense to the reader of the web page,... 

When doing keyword research and SEO copywriting, have you ever wondered if those little insignificant words - “in,” “the,” “to,” etc. really counted? Here’s a pretty comprehensive list of unsearchable terms from Wikimedia, (subsidiary of Wikipedia), referred to as “stop words.” These are the words such as “the” that aren’t really considered part of the keyphrase - the search engines’ spiderbots simply look over these words. So the phrase “fishing in the river” translates... 

As the mother of a near-11-month old, Winnie-the-Pooh is a constant presence in my life these days. The other day, as I listened to my husband read The Tao of Pooh to my daughter, I came across a concept that I found could help the often deadline-pressured copywriter. In The Tao of Pooh, author Benjamin Hoff discussed “the uncarved block.” And he equated Pooh to the uncarved block - unrefined, simplistic and solid. Pooh, unlike the very “wise” owl (another Winnie-the-Pooh character, for any of you who are not familiar), does not profess...