If you are new to SEO copywriting, it quickly becomes quite clear that writing for SEO is far more complicated than it seems. The SEO Copywriter’s Challenge First, there are many variables that you have to consider before you even START writing – you must keep in mind the company’s overall brand and marketing strategy, their targeted keywords, the article subject matter and the audience you are trying to reach all at the same time. Second, the article must be shaped around a topic that the target audience is likely to find interesting, whether your...