If you haven’t yet discovered SEOBook, you are really missing out on valuable information that will help your SEO Copywriting or other copywriting efforts, but also help any and all of your SEO efforts. Recently, author Andrew Wall offered some tips on SEO content and copywriting, discussing several topics from research to tips to ROI for your content. SEOBook is the core book, but Wall makes updates to it daily. Below is one of his most recent posts: If People Hate Your Writing, Google Hates Your Website I recently got asked to review a couple articles... 

Search engine optimization (SEO) is an important marketing tactic for those companies that want to generate a successful web presence. SEO is what is used to determine where your site ranks in the search engines, and it can help determine how often your site earns traffic. The trends related to SEO seem to change on a yearly basis depending on how people change their search efforts. But along with search engine users, writers can also play a big role in SEO trends. The following are seven different ways that writers can impact SEO. 1. They can write quality... 

ClickZ recently posted the Top 10 Search Terms in 10 Categories. Data is for the four weeks ending January 31, 2007. It may be one of the only places where you’ll find Lexapro, Domino’s Pizza and the Saddam execution video on the same list. The results are evidence that cross-medium promotion remains effective for several industries – movies, food & beverage and travel – but not all. Honestly – when was the last time you saw an ad on TV for Paypal (if you have, please let me know)? If you’re new to Internet marketing... 

No matter the medium you’re tackling, your copywriting content is intertwined with marketing. Here’s a look at just about everything you need to think about to make sure your copy is hitting all of the key areas of marketing and SEO – from branding, to driving traffic, generating revenue opportunities and ROI. Content Strategy as a Marketing Tool By: Heidi Cohen our online content strategy has a major effect on your marketing. Although content is obviously critical for publishers, it’s also important for anyone with an online presence.... 

What is SMO (Social Media Optimization) you may ask? Ahhhh, yes . . . the cousin to SEO (Search Engine Optimization). (You can thank sites like YouTube and MySpace for this latest innovation in Internet Marketing.) Social Media Optimization is another avenue of search engine optimization that involves making your content – whether written, audio or visual – more readily available in social arenas on the web. The SEO community is all a-buzz with this latest development – and in his article “5 Rules of Social Media Optimization (SMO),”... 

Keyword Discovery recently released several new features – last Thursday (1/11) to be exact. After doing a little sniffing around, wasn’t really able to find a definitive opinion from anyone saying either: “Wow this changed my life!” or “Yeah – it’s alright, but nothing big.” Of course, the features are brand new and haven’t been up for that long. However, if you come across any such overwhelmingly positive or negative feedback/commentary about the new features, or if you’ve had an experience one... 

Recently came across this interview with Kevin Carr with www.intlnewsmedia.com, the parent company of a multi-faceted online media outlet. Keeping SEO in mind, he discusses online media, press release distribution (including how to become a trusted news media source by the search engines), and the size of the firms his company targets in three different segments. The segment on press releses and articles also discusses effective use and the necessity of blogs. http://www.seoradio.com/20060725-kevin-carr-international-news-media.html  Read More →

Though there are many different keyword research tools out there, the three most respected are: WordTracker, Keyword Discovery and Overture. While I’m least familiar with WordTracker, I can say that my minimal experience as an SEO copywriter and some research seems to indicate that there is no magical, one-stop shop keyword research tool that’s precise enough to give you everything you want or need. All of the big three have their advantages, with Overture being the most limited. When researching keywords, a range of sources – from SEO for... 

Since there are so many things to remember when doing SEO copywriting for a web page, you may find this checklist helpful to keep yourself organized and make sure that you’ve covered all of your bases. I now use it everytime I write to make sure I haven’t missed anything – because in SEO copywriting, every little bit counts/helps: SEO Copywriting Checklist for Web Page Writing Page name at the top of the page with the URL (if page exists; if page does not exist, write “New Page”) NOTE: THIS IS NOT THE SAME AS THE PAGE TITLE List of... 

I love putting a bit of fun in my day’s work and I tend to do this by adding some little games into my article writing. I think that it is time to share my favourite ways of doing this with other writers. While I can’t guarantee that everyone will get the pleasure from these pastimes that I do while I write, I hope that at least one of them strikes a chord with you. Maybe you already play some of them anyway or you have variations on these ideas. This might let me see whether we all do the same sort of thing or whether I am maybe going a little bit loopy...