No matter the medium you’re tackling, your copywriting content is intertwined with marketing. Here’s a look at just about everything you need to think about to make sure your copy is hitting all of the key areas of marketing and SEO – from branding, to driving traffic, generating revenue opportunities and ROI. Content Strategy as a Marketing Tool By: Heidi Cohen our online content strategy has a major effect on your marketing. Although content is obviously critical for publishers, it’s also important for anyone with an online presence.... 

What is SMO (Social Media Optimization) you may ask? Ahhhh, yes . . . the cousin to SEO (Search Engine Optimization). (You can thank sites like YouTube and MySpace for this latest innovation in Internet Marketing.) Social Media Optimization is another avenue of search engine optimization that involves making your content – whether written, audio or visual – more readily available in social arenas on the web. The SEO community is all a-buzz with this latest development – and in his article “5 Rules of Social Media Optimization (SMO),”... 

Keyword Discovery recently released several new features – last Thursday (1/11) to be exact. After doing a little sniffing around, wasn’t really able to find a definitive opinion from anyone saying either: “Wow this changed my life!” or “Yeah – it’s alright, but nothing big.” Of course, the features are brand new and haven’t been up for that long. However, if you come across any such overwhelmingly positive or negative feedback/commentary about the new features, or if you’ve had an experience one... 

Recently came across this interview with Kevin Carr with www.intlnewsmedia.com, the parent company of a multi-faceted online media outlet. Keeping SEO in mind, he discusses online media, press release distribution (including how to become a trusted news media source by the search engines), and the size of the firms his company targets in three different segments. The segment on press releses and articles also discusses effective use and the necessity of blogs. http://www.seoradio.com/20060725-kevin-carr-international-news-media.html  Read More →

Though there are many different keyword research tools out there, the three most respected are: WordTracker, Keyword Discovery and Overture. While I’m least familiar with WordTracker, I can say that my minimal experience as an SEO copywriter and some research seems to indicate that there is no magical, one-stop shop keyword research tool that’s precise enough to give you everything you want or need. All of the big three have their advantages, with Overture being the most limited. When researching keywords, a range of sources – from SEO for... 

Since there are so many things to remember when doing SEO copywriting for a web page, you may find this checklist helpful to keep yourself organized and make sure that you’ve covered all of your bases. I now use it everytime I write to make sure I haven’t missed anything – because in SEO copywriting, every little bit counts/helps: SEO Copywriting Checklist for Web Page Writing Page name at the top of the page with the URL (if page exists; if page does not exist, write “New Page”) NOTE: THIS IS NOT THE SAME AS THE PAGE TITLE List of... 

I love putting a bit of fun in my day’s work and I tend to do this by adding some little games into my article writing. I think that it is time to share my favourite ways of doing this with other writers. While I can’t guarantee that everyone will get the pleasure from these pastimes that I do while I write, I hope that at least one of them strikes a chord with you. Maybe you already play some of them anyway or you have variations on these ideas. This might let me see whether we all do the same sort of thing or whether I am maybe going a little bit loopy... 

There are many reasons why people hire freelance web content writers to work on their blogs and websites.  Some do it because they don’t have time to write as much content as they want to keep their site interesting and up to date.  Others do it because they need content in a different language.  Some choose to hire SEO writers because they themselves don’t know how to use SEO techniques, but know that employing them will boost their web traffic.  In any case, if you find yourself in need of a writer with good SEO skills, here are some tips to make... 

While many students excel in school, and need little to no additional assistance with their schoolwork, other students need parent and teacher intervention to get them on the right track.  We are all responsible for our child’s education.  Often times, the teacher will be alerted if a student is experiencing a learning challenge; however, sometimes it is the parent who first recognizes the struggle to learn.  Whether your child has a learning disability, or they are simply falling behind, here are some ways in which you can help your child be successful... 

The spelling of words has changed greatly over the years, but does that mean that grammar should also change? Doesn’t that make it even harder for children to learn to write properly? One grammatical change that is causing a stir is the retiring of the Oxford comma. What is the Oxford comma and should we really get rid of it or not? What Is the Oxford Comma? The Oxford comma was originally used by the Oxford University Press. Otherwise known as the serial comma, it is used before the last item in a list. For example, “The buffet had steak, chicken,...